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I’m Gina Kong and I’m a Senior User Experience Researcher based in Los Angeles, CA. I have 5 years of experience with a proven track record of driving impactful insights that shape product strategies in various markets. My love for research and writing is coupled with my passion to advocate for the user.
I have expertise in identifying and prioritizing research opportunities, building a deep understanding of consumer needs, and establishing consultative partnerships with stakeholders. I’ve guided product development by helping stakeholders understand their users. I care deeply about the quality of products and delivering a positive user experience by using empathy, research, and storytelling to translate data into impactful business insights and recommendations.
I’ve led user experience research for a wide variety of industries including social media, healthcare, food and beverage, finance, automotive, SaaS products, artificial intelligence, e-commerce, and video games. If you wish to connect to talk through my portfolio and past experiences, you can contact me at gkong05@gmail.com or message me on LinkedIn. You can also view my resume here.
Methods
I’m specialized in the following methodologies:
UX/UI Research
A/B Testing
Affinity Diagrams
Journey Mapping
Heuristic Reviews
Focus Groups
Card Sorting
User Interviews
Literature Reviews
Usability Testing
Persona Building
Benchmark Testing
Moderated Interviews
Competitive Analysis
Dispersed Surveys
Diary Studies
Jobs to Be Done
Contextual Inquiry
Research Skillset
I have qualitative and quantitative skills across all research stages:
Research Planning
Cross-functional Teams Coordination
Project Management
Vendor Management
Screener Writing
Report Writing
Script Writing
Moderating
UserTesting Analysis
Questionnaire Writing
Survey Questionnaire
Data Analysis