• I’m Gina Kong and I’m a Senior User Experience Researcher based in Los Angeles, CA. I have 5 years of experience with a proven track record of driving impactful insights that shape product strategies in various markets. My love for research and writing is coupled with my passion to advocate for the user.

    I have expertise in identifying and prioritizing research opportunities, building a deep understanding of consumer needs, and establishing consultative partnerships with stakeholders. I’ve guided product development by helping stakeholders understand their users. I care deeply about the quality of products and delivering a positive user experience by using empathy, research, and storytelling to translate data into impactful business insights and recommendations.

    I’ve led user experience research for a wide variety of industries including social media, healthcare, food and beverage, finance, automotive, SaaS products, artificial intelligence, e-commerce, and video games. If you wish to connect to talk through my portfolio and past experiences, you can contact me at gkong05@gmail.com or message me on LinkedIn. You can also view my resume here.

Methods

I’m specialized in the following methodologies:

  • UX/UI Research

  • A/B Testing

  • Affinity Diagrams

  • Journey Mapping

  • Heuristic Reviews

  • Focus Groups

  • Card Sorting

  • User Interviews

  • Literature Reviews

  • Usability Testing

  • Persona Building

  • Benchmark Testing

  • Moderated Interviews

  • Competitive Analysis

  • Dispersed Surveys

  • Diary Studies

  • Jobs to Be Done

  • Contextual Inquiry

Research Skillset

I have qualitative and quantitative skills across all research stages:

  • Research Planning

  • Cross-functional Teams Coordination

  • Project Management

  • Vendor Management

  • Screener Writing

  • Report Writing

  • Script Writing

  • Moderating

  • UserTesting Analysis

  • Questionnaire Writing

  • Survey Questionnaire

  • Data Analysis