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        I’m Gina Kong and I’m a Senior User Experience Researcher based in Los Angeles, CA. I have 5 years of experience with a proven track record of driving impactful insights that shape product strategies in various markets. My love for research and writing is coupled with my passion to advocate for the user. I have expertise in identifying and prioritizing research opportunities, building a deep understanding of consumer needs, and establishing consultative partnerships with stakeholders. I’ve guided product development by helping stakeholders understand their users. I care deeply about the quality of products and delivering a positive user experience by using empathy, research, and storytelling to translate data into impactful business insights and recommendations. 
 I’ve led user experience research for a wide variety of industries including social media, healthcare, food and beverage, finance, automotive, SaaS products, artificial intelligence, e-commerce, and video games. If you wish to connect to talk through my portfolio and past experiences, you can contact me at gkong05@gmail.com or message me on LinkedIn. You can also view my resume here.
Methods
I’m specialized in the following methodologies:
- UX/UI Research 
- A/B Testing 
- Affinity Diagrams 
- Journey Mapping 
- Heuristic Reviews 
- Focus Groups 
- Card Sorting 
- User Interviews 
- Literature Reviews 
- Usability Testing 
- Persona Building 
- Benchmark Testing 
- Moderated Interviews 
- Competitive Analysis 
- Dispersed Surveys 
- Diary Studies 
- Jobs to Be Done 
- Contextual Inquiry 
Research Skillset
I have qualitative and quantitative skills across all research stages:
- Research Planning 
- Cross-functional Teams Coordination 
- Project Management 
- Vendor Management 
- Screener Writing 
- Report Writing 
- Script Writing 
- Moderating 
- UserTesting Analysis 
- Questionnaire Writing 
- Survey Questionnaire 
- Data Analysis